No Mud, No Glory

Ladies and Gentlemen, Mudders and Spartans, Maniacs and Dashers…welcome to OCR Gear!

My name is Adrian and I’m one of the minds and bodies behind OCR Gear, the world’s first online retail site dedicated solely to Obstacle Course Racing gear and apparel.

Over the past three years, the sport of Obstacle Course Racing (OCR) has grown exponentially. Races such as Tough Mudder, Spartan Race and Warrior Dash have enjoyed tremendous success and increased notoriety as alternatives to traditional endurance events. In 2013, it’s estimated that OCR races will attract over one million participants in 2013. OCR has also received significant coverage in media outlets such as 60 Minutes, The Wall Street Journal, Outside Magazine, HBO’s Real Sports, Men’s Health, and the New York Times. Heck, Forbes even called Obstacle Racing the “next marathon“.

So what exactly are we doing to get involved?

Well, we’re trying to leverage everything we (some of the original team behind TRAVLETE) know about OCR to create a place for all your racing needs. In fact, we’d like to think that we possess a pretty darn good breadth of experience and knowledge across the entire Obstacle Course Racing market…we were even at the very first Tough Mudder at Bear Mountain, PA!

Our mission is a simple one:

[text size=”14″ line_height=”22px” font=”Arial”]We will provide OCR athletes, from beginner to pro, with a one-stop destination for all their Obstacle Course Racing gear needs.[/text]

Our lineup will include hand-picked products as chosen by a leadership team of fellow obstacle course racers, veteran endurance athletes, and experienced endurance coaches, along with a few nice touches along the way:

Quality: All products are hand-picked for OCR athletes by our team. We will never endorse a product we wouldn’t use ourselves.

Custom Outfitting: Based on one’s race experience, event and location, consumers can receive customized recommendations in anticipation of their next adventure via our “Ask a Pro” feature.

Satisfaction Guarantee: Because we only carry products we trust, we are able to stand behind our offerings with a 100% money-back guarantee.

Charity of the Month Program: We have made a pledge to support numerous charitable organizations by donating a portion of its profits every month to organizations that embody the spirit of OCR. Learn more about this promise here.

100/100 Line: OCR Gear will offer its own line of apparel that is entirely American made from 100% recycled materials, making it one of the most domestic labor AND environmentally friendly products you can buy.

We’ve also enlisted the help of a few friends, who will serve as trusted advisors and let us know about cool new stuff…or when something just isn’t cutting it. And there’s also a ton of other exciting things happening, so be sure to follow us on “the facebook” (some people will get this) and twitter.

Lastly, we owe a huge THANK YOU (even Bill!) to everyone that has helped us get to this metaphorical starting line. Whether you offered creative help, product suggestions, or even random snacks (love me some string cheese!), while we toiled away in front of a computer, your support hasn’t gone unnoticed.

Oh, and here’s a random picture of us taking product shots in Central Park (the greatest place in the world). Thanks for Kristine, Kaley, George, Joanna, Erin, and Cav for the fun day. You’re now famous…at least to the tourists that walked by. 🙂

Photo Shoot